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  1. #1
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    Huge Ranking Algorithm Change - Jan 10, 2016

    There is a lot of talk about the update that happened Saturday. See more about this here: https://dejanseo.com.au/major-google-update/:

    What do we know about this update?
    Global
    It looks like Penguin, but it’s broader in its scope so at this stage it appears to be a multi-purpose update encompassing a range of search quality parameters. From webmaster reports we know this update carries global impact.

    Link Spam
    Some shocking websites have suddenly appeared in Google’s results (anchor text manipulation, link networks) so it appears as if the update hasn’t rolled out completely. If it has… well then it’s a likely failure and it will have to be rolled back much like they did in December 2014.

    Localisation
    There are still hints of this being localisation related change as well (some websites are now showing double listings classic organic and local organic).

    Snippets

    Certain results now show longer, very detailed snippets which often disregard meta description. These appear to a limited audience, likely a test.

    Still seeing most experts insisting that it's not Penguin 4.0.

    Have you seen any increases/decreases since Saturday?
    Last edited by Linda Buquet; 01-11-2016 at 06:05 AM. Reason: Fixed Dejan link so it would resolve

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    Nothing noticed here. Same steady flow of organic traffic from the big G... other than the usual bleeding of mobile rankings from our non-mobile friendly site.

    This song comes to mind: Steady,as she goes.. (The Raconteurs)

    Some of the responses John & Gary have put out on Twitter are hilarious.
    https://www.seroundtable.com/google-...nse-21457.html
    I loved the one John looped in @POTUS

    Has anyone here noticed unexpected ups/downs in rankings?

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    Thanks Joy, I was reading the chatter over the weekend.

    Quote Originally Posted by Caleb View Post
    Some of the responses John & Gary have put out on Twitter are hilarious.
    https://www.seroundtable.com/google-...nse-21457.html
    I loved the one John looped in @POTUS

    Has anyone here noticed unexpected ups/downs in rankings?
    Thanks Caleb, those comments from Gary and John cracked me up!

    Notable is Dejan's previous post too:

    Today is the Biggest Google Update Since June 2015

    There are some indicators that this might be a localisation-related update. We’ve checked a few results which contribute to Algoroo’s volatility index and noticed a very different landscape for a number of queries. Some of the results are completely out while some new players are in the first page of results.
    All the SERPs I keep an eye on are still the same. I saw big movement in the main one I watch over the Holidays, but nothing since then.

    Anyone else?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    FYI Joy started a thread at the Pro Community too, so may want to check there later as Pros wake up and start weighing in.

    Local Search Pros - Community - Google+
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    So far this is what I'm seeing:

    • We have tons of clients that saw small lifts (increased a couple positions across many keywords)
    • The client that saw the biggest increase was a multi-location business that just signed up with us and had a manual penalty a couple months ago and we disavowed several thousand domains (he had over 1 million links total). His ranking tracker showed increases in position for almost every keyword.

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    Penguin work comprises the majority of what I do and I have seen almost no changes that I would call Penguin.

    I find it interesting that many people are seeing link related changes. It seems to me that most of those who are reporting big changes are in verticals that have more proclivity for spam.

    But, I'm seeing some changes in sites that would have more Panda issues than Penguin.

    If you're interested, here's more on my thoughts on whether or not this is Penguin:

    Something big is happening. Is this finally Penguin?

    We'll see how this plays out. There's definitely something going on. I almost wonder if Google will tell us that they've got an entirely new core algorithm now.

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    @Marie,

    I saw your article and am really glad you put it out there! My client that increased a lot was a staffing agency. Would you consider that a spammy industry?

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    Hi Joy,

    I would bet that it's possible. I know that staffing agencies can make HUGE money, so I'm betting that there is a lot of competition in those SERPS. Anywhere where there is big competition there will also be aggressive spamming.

    Of course, this is just a theory of mine as I'm trying to rationalize why others are seeing Penguin-like changes and I am not.

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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    Thanks for sharing this information everyone. It seems like Google's "major" updates are shaking the tree a lot less than in previous years (no complaints here). I am curious if this is at all related to the promise Gary made. Also, the Twitter banter about this has been pure gold.
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    Re: Huge Ranking Algorithm Change - Jan 10, 2016

    All clients were fine except one took a penalty somehow. Gone from page 1 of SERP's. Nothing black hat or anything. Not sure how it happened.

    But it doesn't seem to be behaving like Penguin. Penguin normally just suppresses your ranking back to a deep page, like page 8. At least in my limited experience. His homepage is actually gone completely. However, an inner page is ranking in the 40's. So strange.

    Have you seen anything like that before Mary?
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