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  1. #1
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    When the eff will G remove biz title as a signal?! (small rant ahead)

    [rant]
    Like a lot of you, I see GMB listings every day that violate Google's guidelines. Usually they are adding keyword rich modifiers to the business title or the business name is an exact match of the keyword.

    I have a client in a competitive industry with a mid-size metro area. On one of his biggest keywords he is ranking #4 in the maps, bummer. The 3 ranking businesses either have a modifier added or the business name is an exact match of the keyword.

    So I decided to run a test. I added a modifier to his listing just to see if there was any push. Bam, less than 2 days later and he gets bumped up to #2. Are you freaking kidding me?!

    Seriously, when will G wise up and not make the business name a ranking factor.

    [/rant]
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  3. #2
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    I ditto your rant Blake. I've felt the same for a long time.

    But just now in thinking about it practically from the perspective of how an algo would handle it... How would/could it work?

    Google is looking for the most relevant results, right? If you search for green widgets it will rank sites high that are about green widgets and a site like greenwidgetsrock.com would likely rank high. (Providing the site had it's ducks in a row.)

    If you search for Bellevue Chiropractor, you'll see most of the top sites are an exact or partial match company name and domain name. One I noticed that appears to be keyword stuffed is "Nu Star Bellevue Chiropractor". So I guess there would need to be an extra pass made by the local algo to check the name on the listing against citations or something? That would be hard to analyze on the fly it seems. In this case they could just ck copyright on the site and see the name is NuStar Chiropractic Clinic. But if people knew Google was checking they'd just change the name on the site I imagine.

    Other ideas about how the algo could quickly, on the fly, determine which names were KW stuffed???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    I don't see them removing it due to what Linda said but there is a simple/quick fix to this - start making edits to the ones that are spamming via MapMaker and level out the playing field! I do it all the time. I hate just as much as you do and it feels amazing and thrilling to see justice when I get those edits approved

  5. #4
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    Maybe if they just started enforcing the guidelines a lot of spam would automatically be filtered out. Most of these keyword rich businesses operate under a completely different business name and don't have a DBA set up.

    Joy, I'll have to do some reporting, thanks!
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    They should look at the content of the website and content of the pages of the backlinks over business name. It's like using an exact match domain. It should help some, but not as much as it does. It's turned way too far up.

    I have a CPA that ranks at the top for tax prep, payroll, accounting, etc. But for CPA? Not even in the top 7 on maps (even though it's our main term targeted on our homepage and our primary category on GMB) because 7 Joe Blows down the road who do zero internet marketing or SEO have "CPA" in their business names.

    Exasperating to say the least.

    You know by at least their categories what what a business is, not to mention the factors I mentioned above.

    This signal is overdue for a power throttle.
    Tutelary Marketing, Owner
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  7. #6
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    Here is what I think is weird - if consistency in Business name so important then:

    - How could Blake have improved rank so quickly by adding the keyword to the title? Wouldn't this mess up the name consistency?

  8. #7
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    Quote Originally Posted by HoosierBuff View Post
    Here is what I think is weird - if consistency in Business name so important then:

    - How could Blake have improved rank so quickly by adding the keyword to the title? Wouldn't this mess up the name consistency?
    Honestly, I'm starting to think consistency isn't all it's cracked up to be. It feels like you shouldn't have completely different addresses, or phones, or anything, but if it's close, you're good.

    I think this is a good example of that.
    Tutelary Marketing, Owner
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  9. #8
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    I agree with Joy on this one. While it's certainly disappointing getting dissed by Google, using MapMaker is a great way to put the magnifying glass on this sort of thing and it's a novel approach that our client's generally love. I think in some spaces a site could make some great jumps merely by cleaning up spammy listings within maps. I battled with this a couple of months ago and while it took two weeks, the listing was updated and put in its proper place.

    I will also echo Joshua on the need to be granular with citation consistency. We have seen several cases where Google "assumes" correlation and rankings aren't effected by slight inconsistencies.
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  10. #9
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    Is there a guide to Map maker so I can adjust the KW stuffing of competitors?

    Never used Map maker and Like Joy idea

    Also what if the business is not in Map Maker?

  11. #10
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    Re: When the eff will G remove biz title as a signal?! (small rant ahead)

    Hi Ted,

    Map Maker is kinda tricky and I don't know of a guide. Plus anyone with service area set up and address hidden (like most locksmiths should) they won't show up in MM anyway.

    So best and easiest way to edit, is "edit detail"s right on the G+ L page OR on the listing in maps. Editing that way is like an easier interface/front door to MM and but the edit is still going through MM.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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