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  1. #1
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    Exact Match Anchor Text Still Works

    Caught this awesome 16,000 keyword study by Ahrefs today: https://ahrefs.com/blog/anchor-text-study/

    The summary is:

    Similar to our previous study the main takeaway is this:

    Exact match & partial match anchor text links help you rank higher in Google.


    But even though we saw a very strong correlation, we should not forget that this is just one of the many factors that Google takes into account when ranking pages.

    By leveling the effect of a strong backlink profile we got totally different correlation numbers.

    Which clearly illustrates that focusing on a single ranking factor will get you nowhere.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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  3. #2
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    Re: Exact Match Anchor Text Still Works

    Thanks Joy and glad you shared and bolded that last sentence.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  4. #3
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    Re: Exact Match Anchor Text Still Works

    I find studies like this interesting in that these sites have a lot else going for them and it's likely the collective strategy working rather than just one or two ranking factors. That said, it is good to to see correlations at this granular of a level because it helps us realize what is still worth doing in this ever-changing space. Great share as usual, Joy!
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    Re: Exact Match Anchor Text Still Works

    Hey Joy et all...

    Check this out. Anchor Text Observation Interesting???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Exact Match Anchor Text Still Works

    Brian Dean from Backlinko posted this today: We Analyzed 1 Million Google Search Results. Here's What We Learned About SEO

    He found the biggest correlation was the same. There are also some other great findings as well, worth a read.
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

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