Local Marketing Summit banner  below header new

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Page 1 of 3 123 LastLast
Results 1 to 10 of 29
  1. #1
    Member Since
    Jan 2016
    Location
    Australia
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Local ranking dropped but organic position remained the same

    Hi,

    A website I designed for a local builder was in the 3 pack (local) and the top 3 for the organic results but has now dropped out of the top 20 for the local results whilst remaining in the top 3 for the organic results.

    Can you think of possible reasons for this?

    Thanks very much.

  2. GradeUs in thread
  3. #2
    Member Since
    Jan 2016
    Location
    Dayton, Ohio
    Posts
    15
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    I haven't seen a shuffling like that since the PANDA update. However we do know that Google is rolling out their AI algorithms. Still, I haven't seen anything that drastic but time will tell. It would be interesting to know if all of your keywords are affected or only a handful.

    Is it possible the site was hacked? Check links in webmaster tools and look for anchor text that just doesn't make any sense. Google may not have flagged the site as hacked but you can scan the site with Sucuri https://sitecheck.sucuri.net// to see if your site has been blacklisted.

  4. #3
    Member Since
    Jan 2016
    Location
    Australia
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Many thanks for the reply.

    I checked the site with the Sucuri scanner and there were no issues.

    The home page is in the top 2 to 4 in the organic results for all related keyword but has dropped outside the top 20 for the local results for all keywords. All the keywords have the name of the city in them.

    Do you think it is possible to optimize for organic search whilst over-optimizing for local search?

  5. #4
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,735
    Thanks (Received)
    44
    Likes (Received)
    59
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Was any of the core data changed recently for the Local listing? (Name, address, phone, categories)

    Have any duplicate listings popped up?

    Are there any NAP consistency issues that may have resurfaced?

    If you would like to post the page URL I wouldn't mind taking a deeper look for you.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  6. #5
    Member Since
    Jan 2016
    Location
    Australia
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Thanks very much.

    The URL is Wagga builder - Wayne Carter Homes

    The business is a builder and the city is called Wagga Wagga but is just called Wagga by the locals so the main keywords are wagga builder, builder wagga, wagga wagga builder and builder wagga wagga etc.

    They moved a few years ago and have gone through all the directories to change the address (they haven't changed their phone number). However they were not ranking in the top 3 for local search until the website was changed about a year ago (when they were at the latest address). They only just dropped out of the local search and the organic search ranking has been improving.

  7. #6
    Member Since
    Oct 2014
    Location
    Austin, TX
    Posts
    290
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Quote Originally Posted by Colan Nielsen View Post
    Have any duplicate listings popped up?

    Are there any NAP consistency issues that may have resurfaced?
    Knowing that there was a move in the mix, my money is on these 2 points ^

  8. #7
    Member Since
    Oct 2013
    Location
    Portland
    Posts
    49
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    This would be beyond me to figure out, but did notice maps listing shows office phone # but G+ page (which you link to on home page) displays cell #.
    My landscape marketing blog is at triple16.com

  9. #8
    Member Since
    Jan 2016
    Location
    Dayton, Ohio
    Posts
    15
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    There definitely are NAP inconsistencies that need to be corrected. I don't think that explains the recent drop but still they'll have to be fixed.

    Google has the location is Tatton

    The website and Yellow pages show Wagga Wagga

    One Yellow Pages listing has the name of the street spelled wrong: "Brindabellla"

    Phone number on two different Yellow Page sites I looked at were different

    and on and on.

  10. #9
    Member Since
    Jan 2016
    Location
    Australia
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Thanks for taking the time to help.

    I keep changing the location from Tatton in Google MyBusiness (a small suburb of Wagga Wagga) to Wagga Wagga as the city is tiny and no one will be searching in Tatton. Some how Google has changed it back twice.

    Is there anywhere else apart from MyBusiness where I can change the address from Tatton to Wagga Wagga that Google Maps gets its info from?

    I will change every phone to the cell number and correct the spelling.

    Thanks for the help.

  11. #10
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,735
    Thanks (Received)
    44
    Likes (Received)
    59
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local ranking dropped but organic position remained the same

    Did the ranking drop occur around the time you started editing the city in your dashboard?

    Sent from my Nexus 6 using Tapatalk
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

Similar Threads

  1. Great Ranking in Local Results, Poor Ranking in Organic
    By Printedge in forum Help & Support for Google Local
    Replies: 7
    Last Post: 03-10-2015, 06:21 AM
  2. Ranking okay in organic but terrible in local
    By Jamie Steigerwald in forum Help & Support for Google Local
    Replies: 10
    Last Post: 01-16-2014, 11:43 AM
  3. Ranks #1 Organic - Dropped out of local
    By Sean Baker in forum Help & Support for Google Local
    Replies: 3
    Last Post: 05-17-2013, 12:44 PM
  4. Deleted in Map Maker??? Dropped local ranking
    By Kristen in forum Help & Support for Google Local
    Replies: 12
    Last Post: 01-29-2013, 12:03 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new