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  1. #1
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    Exclamation New - Google My Business Trusted Verifier Program

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    New Google My Business Trusted Verifier Program


    Whoa just discovered something new and interesting. It's totally outlined in the GMB help docs, but I don't think anyone knows about it yet.

    Started with this help thread at the GMB Community:

    Trusted Google Verifier?

    Freddie F asks how he can join and links to the official Google help docs here.

    Welcome to Trusted Verifier - Google My Business Help

    Trusted Verifier is a new verification method for Google My Business. Trusted partners can use the Trusted Verifier mobile app to verify local businesses. Other than the Trusted Verifier program, there are three ways to verify a business: by postcard, phone, or Google Search Console. Learn more about verification

    The Trusted Verifier app records verifications made in-person by trusted partners and sends them to Google, along with the verifier’s location at the time of verification. If the verifier’s device isn’t online when it verifies a business, the recorded verification is saved on the device and uploaded when the device gets back online. Once the record reaches Google, the local business is verified, just as it would be if it used any of the other verification methods.

    There are a bunch of links to more info and there is an FAQ.

    In answer to Freddie's question - How do you become a Verifier?

    Sounds like it's by invite only. The help docs FAQ says:

    I know more partners interested in using the app. How can they get started?

    Put them in touch with the Google contact who invited you to become a Trusted Verifier. Your Google contact will be able to assess the partner’s eligibility to join this program.

    Obviously this would be really helpful for ethical agencies and consultants. The question is how will Google decide who qualifies? I know large agencies that are Google "Partners" who are far from ethical and would abuse this.

    EDITED TO ADD:I missed the part about "made in-person" verifications. Was rushing to get the story out and should have read more carefully. That will help avoid abuse. BUT most of the ethical consultants here that would benefit from this, have clients all over the country and don't visit in person.

    Treebles, a fellow Google TC just reached out to Google to see if we can get any additional info. I'll keep you posted if there are any public facing comments I can share.

    What say ye???


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Re: New - Google My Business Trusted Verifier Program

    This sounds like a great program! I do like the fact that the Trusted Verifier needs to be physically present at the location.

    Beyond agencies, this would also be very useful for Street View | Trusted photographers and Map Maker Regional Leads.

    Regards,
    Jim

  4. #3
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    Re: New - Google My Business Trusted Verifier Program

    Very interesting... Thanks for sharing, Linda!

  5. #4
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    Re: New - Google My Business Trusted Verifier Program

    Quote Originally Posted by whitesell View Post
    This sounds like a great program! I do like the fact that the Trusted Verifier needs to be physically present at the location.

    Beyond agencies, this would also be very useful for Street View | Trusted photographers and Map Maker Regional Leads.
    Great points Jim. And oops I totally missed the part about "made in-person" verifications. Was rushing to get the story out and should have read more carefully. That will help avoid abuse. BUT most of the ethical consultants here that would benefit from this have clients all over the country and don't visit in person.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: New - Google My Business Trusted Verifier Program

    Looks like there might have been a publishing error at Google's end (maybe someone let the interns work unsupervised??)

    Going to your link Linda now brings up this for me

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    (I feel a lot like that robot right about now!)
    Priya Chandra
    Consulting, training, troubleshooting - Local Search, with an Australian flavour
    Proud to be a Google Top Contributor - Google and Your Business Help Forum
    Find me here:
    @priyachandra
    +PriyaChandra

  7. #6
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    Re: New - Google My Business Trusted Verifier Program

    This strikes me as a bad idea, and another of Google's halfhearted pokes at quality-control. It's mostly SABs with bogus info that needs real-world verification, but this program wouldn't deal with SABs.

    I also see potential conflicts of interest with - you guessed it! - local SEOs. They're the only ones who will know about this anyway.

  8. #7
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    Re: New - Google My Business Trusted Verifier Program

    Say what? They either took it down or blocked it so only chosen can see.

    My bet is that this is another oops where this was not supposed to be public yet and someone accidentally pulled the trigger early. Glad I quoted a couple parts above.

    Wish I had taken a screenshot. Wonder if I can one from history or cache.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    Re: New - Google My Business Trusted Verifier Program

    is the Google support link removed again?

  10. #9
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    Re: New - Google My Business Trusted Verifier Program

    Here's a pic of the app in action:

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    From this page: Google Trusted Verifier MaterialUp
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: New - Google My Business Trusted Verifier Program

    Yeah I'm not seeing it either - I think maybe they didn't mean to make it public? lol
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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