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  1. #1
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    Arrow Yelp Expands Home Services to keep up with Google, Amazon & Facebook

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    At our Local Search Pros G+ Community, Ryan Schilling just shared a very thorough post he did at Leadhub about the Yelp Home Services request a quote feature.

    Yelp is expanding visibility of the "Request a Quote" feature for home service businesses.

    Yelp Expanding Home Services - Follows Google, Amazon and Facebook

    If you are a search engine marketer and/or a home service business owner, you will have noticed an increased focus on home services from major players in search. Amazon launched a whole platform for home service companies back in March of 2015 with Google launching its home service ads shortly after. Facebook even prompted users to find local businesses based on their reviews and message response times. Not one to be left out, Yelp is throwing their hat in the ring with a new feature for home service providers. Both search results and business profiles are starting to feature a “Request a Quote” callout. This feature has yet to be translated to their mobile app.

    Head over to Ryan's post to check out the other great screenshots and more details.

    Ryan wraps up with: "Based on Nielsen research, 57% of users will use Yelp for home services. How do you think this feature will impact their efforts within this space?"

    So what do you think?


    Image Source: Leadhub at the link above.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  2. #2
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    Re: Yelp Expands Home Services to keep up with Google, Amazon & Facebook

    This is also available in the legal sector (law firms/lawyers). Don't see any place in Yelp for Business Owners to turn off this feature.

  3. #3
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    Re: Yelp Expands Home Services to keep up with Google, Amazon & Facebook

    Once you click to disable Messaging in the Business Admin, your Yelp listing will not show this "Request a Quote". It was actually a feature called "Message the Business" when it first came out half a year ago.

  4. #4
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    Re: Yelp Expands Home Services to keep up with Google, Amazon & Facebook

    I personally suspect this isn't going to be as big of a revolution as the big companies are hoping it'll be, if just because it's a fundamental shift from pull marketing to push marketing. What business owner long term is going to be happy typing out 20 quotes a week with a less than 50/50 close rate? I imagine too that timeliness is going to be a big bump for conversion... respond to a quote request quickly to boost your chances at the close, but if you're a busy contractor, you're probably out on site until 6pm or later. A good number might be writing quotes, and unknowingly be sending them to customers that already 80% made up their mind in the interim. Plus, I wonder if there'll be a percentage of tire kicker quote requests. I'll be looking forward to seeing data on how this rolls out, who knows? Maybe if Yelp helps people boil down their pick to a top two or three, the quote system will actually work alright, albeit as an annoying extra step for the business owners.

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