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    Question Yodle - Feedback on quality of work from group?

    Hi All, one of my brand new local SEO clients just listened to, and got sold on Yodle. Its been over a year since I heard anything good, or bad about them and she is looking for me to give her guidance. Anyone have any insight on whether it makes sense for a small biz to try?

    This is what they sent her for $299/month
    directories update across the board
    up to 11 pages of adversites [ landing pages optimized for special items]
    reputation management on yelp, google plus,local.com etc
    Facebook connection
    e mail response system
    tracking mechanisms
    mobile optimizing
    optimizing for position in organic search position through key words

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  3. #2
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    Re: Yodle- Feedback on quality of work from group?

    I've personally only heard bad things, so I never used their services. I've seen them use tracking numbers incorrectly in the past when client's came over from using their services, and that was a huge pain. Definitely take a close look at how they're using tracking numbers & how it will affect NAP consistency. I would also ask for clarification on the terms:

    directories update across the board - What does this mean? Which directories? How will they update; manually or through some sort of feed? By "update" do you mean fill out the profile 100% or just NAP? How doe they deal with duplicates?

    up to 11 pages of adversites [ landing pages optimized for special items] - Where are these going to be shown? Are they micro-sites or are they landing pages off the main domain? If they are micro-sites or Yodle-owned sites, how much access will the client have? Many times companies will create these and lock out their clients to retain control over the relationship.

    reputation management on yelp, google plus,local.com etc - Once again, who has the keys here - Yodle or the client? What kind of relationship management; are they simply reporting reviews, or are they actively responding?

    Facebook connection - No idea what this means. At first glance it seems like some BS marketing lingo they're using to justify a higher price. Might want more specifics what this is.

    e mail response system - Once again, who has access to the email database. It's great if you're collecting emails, but if they control database access then they could shut you/your client off from those leads at any given time. If you're feeding them the email addresses, then you might want to check what kind of volume you're sending /month because there are less expensive alternatives.

    tracking mechanisms - Tracking for what? Leads? So is this contact form tracking and phone call tracking?

    mobile optimizing - Mobile optimizing how? A stand alone mobile site? Most companies don't need this if their site is already responsive. If they're going to completely rebuild the site into mobile form and do the proper tagging, that's cool but at such a low price point I doubt that's the case. I would ask for specifics.

    optimizing for position in organic search position through key words - Is this not what you're doing for the client? What's the strategy behind Yodle's "optimizing for position(s) in organic search" and how do they plan on executing? Kind of sounds like they'll be more of a competitor to you than a vendor/partner relationship. If they're promising the world for $299/mo then I would really read the fine print and understand how they're planning on delivering

    From my point of view it looks like your client is doing this to consolidate all these features, but there are a ton of other companies out there which would offer similar services. You really need to watch handing 100% control of your marketing over to one company like this - once the contract ends you could lose everything. Risk mitigation is key when looking at platforms like this. If you don't see the results you're looking for, what's the exit strategy? If you cancel and they drop all your historical data (leads), how will you recover?

    One important thing I've learned over the years... always go into a project with an exit strategy. Think about the possible scenarios from the start, and guide the project towards the one you want. Keep in mind exit strategies aren't always negative; if this goes bananas and the client makes a ton of money off of it, one strategy could be selling the company for a large profit to pursue other opportunities. Just something to keep in mind.
    Last edited by Eric Rohrback; 02-11-2016 at 05:16 AM. Reason: too much bold... changed to italics
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  4. #3
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    Re: Yodle- Feedback on quality of work from group?

    I haven't heard anything recent either. But I always show this thread (http://www.localsearchforum.com/loca...e-yay-nay.html) to anyone thinking about using them and let them make their decision after reading through it.

    One thing that stands out is that Yodle controls all the sites/directories...etc through the process and if you stop paying them, you lose everything. Where if you or the client build all those things yourself, you can own them forever.

    I have never used their service first hand, so only speaking based on previous research I have done.
    Wordpress Specialist: Building, Repairing, Updating, Maintenance, Hack Repair/Cleanup and Security.
    Owner of Say So Marketing in Las Vegas, NV.

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    Re: Yodle- Feedback on quality of work from group?

    This could change things??? Just announced today:

    Web.com to Acquire Yodle in Cash Deal Worth Roughly $340 Million | LSA Insider
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Yodle- Feedback on quality of work from group?

    Wow... what an ironic time to start this thread. Nice find Linda! I guess we'll have to see whether there are major changes to products or whether this is just a change in ownership
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    Re: Yodle- Feedback on quality of work from group?

    Their average rating on Yelp is 1.5 stars. It's not just one customer either, they have 69 reviews.

    Yodle - Advertising - Austin, TX - Reviews - Photos - Yelp
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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    Re: Yodle- Feedback on quality of work from group?

    Interesting!!!

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    Re: Yodle- Feedback on quality of work from group?

    Thanks Greg for the feedback about the directories. Yes, I expected that. It sounds like what Yext does. Just tried out Yext for a couple of my smaller clients so will be interesting experiment for me.

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    Re: Yodle- Feedback on quality of work from group?

    Well... espark that's not entirely true. Yext doesn't necessarily control the sites they work with, they just feed data directly to those sites. I don't see any indication on Yodle's site that they're pushing data; it just says they'll get you listed on 50 directories with no mention which directory. For all we know Yodle builds their own directory sites and adds you to them.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    Re: Yodle- Feedback on quality of work from group?

    Oh wow... I was reading through the Yodle TOS and found this:

    "Yodle Organic Service. The terms of this paragraph apply only if Customer has purchased the Yodle Organic Service. The Yodle Organic Service includes the application of “on page” and “off page” search engine optimization tactics designed to achieve a higher ranking for each adverSite in search engine results and optimization for the Location’s business listing in Google™ maps/places. Customer acknowledges that search results and search engine rankings are influenced by several factors, and Yodle does not guarantee any particular placement, position or rank for each Location’s adverSite or business listing in any search results. "

    To me this seems like they're going to build a micro-site and try to rank that, instead of working on a real website... So that kind of appears like they will hold the keys to the whole program. You invest $299/mo, and then if you pull the plug you lose everything. This seems like a lot to pay per month to potentially start from square one if you ever decide to leave
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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