- Joined
- Feb 16, 2016
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I am trying to figure out precisely what Google does or does not allow for structured data markup for aggregated reviews.
I have seen a few local businesses using schema markup for aggregate ratings.
Let's say they have 50 Google reviews. If they're using microdata they'll add a (marked up) sentence to the bottom of their service pages that says something like "We're rated 5 our of 5 stars based on our Google reviews." Then in search results the pages get a 5 star rich snippet. They properly link out to their Google reviews and accurately report their rating. One site I monitored has has snippets displaying for years.
My question is- are they doing it correctly or are they eligible for a penalty? As far as I can tell they aren't breaking any rules.
Also, most people implement the markup on one page- it appears that using review markup sitewide would be a mistake. Or is it?
Google's pages are a bit confusing on this topic, especially when local business pages are offering services but are highly reviewed.
The only thing Google has to saw about this:
https://developers.google.com/structured-data/rich-snippets/reviews?hl=en&rd=1#aggregate_ratings
Additionally, a business such as an auto repair company may have multiple offerings such as "oil changes" or "transmission repair".
Recap:
- Are aggregated Google reviews safe for strutured data?
- Is implementing them site wide a bad idea?
If anyone has any experience with this, feedback would be greatly appreciated.
I have seen a few local businesses using schema markup for aggregate ratings.
Let's say they have 50 Google reviews. If they're using microdata they'll add a (marked up) sentence to the bottom of their service pages that says something like "We're rated 5 our of 5 stars based on our Google reviews." Then in search results the pages get a 5 star rich snippet. They properly link out to their Google reviews and accurately report their rating. One site I monitored has has snippets displaying for years.
My question is- are they doing it correctly or are they eligible for a penalty? As far as I can tell they aren't breaking any rules.
Also, most people implement the markup on one page- it appears that using review markup sitewide would be a mistake. Or is it?
Google's pages are a bit confusing on this topic, especially when local business pages are offering services but are highly reviewed.
The only thing Google has to saw about this:
https://developers.google.com/structured-data/rich-snippets/reviews?hl=en&rd=1#aggregate_ratings
Additionally, a business such as an auto repair company may have multiple offerings such as "oil changes" or "transmission repair".
Recap:
- Are aggregated Google reviews safe for strutured data?
- Is implementing them site wide a bad idea?
If anyone has any experience with this, feedback would be greatly appreciated.
