Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 12
  1. #1
    Member Since
    Dec 2013
    Location
    Indiana
    Posts
    164
    Thanks (Received)
    4
    Likes (Received)
    3

    Wow - Darren Shaw's Citation presentation from Moz

    Check this out (Joy tweeted this yesterday)

    Moz Local 2016 - Darren Shaw - Citation Investigation!

    A very interesting study that puts some metrics around the various publishing options, moz local, yext, whitespark, axciom, infogroup etc. . .

    I think this was really great work, and entirely fascinating.

    I was kind of blown away by how the manual listings (whitespark) got indexed at a much higher rate than anything else. Really surprising to see.
    Last edited by Linda Buquet; 02-22-2016 at 08:36 AM. Reason: Added Citations to title and moved to Citations Forum to make it easier for folks interested in citations to find.

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,064
    Thanks (Received)
    42
    Likes (Received)
    50

    Re: Wow - Darren Shaw's presentation from Moz

    Thanks so much for sharing HoosierBuff!

    I saw the mention and was trying to get time to head over to read it.
    But coming from Darren, you know it has to be great!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,672
    Thanks (Received)
    12
    Likes (Received)
    18

    Re: Wow - Darren Shaw's presentation from Moz

    Yeah this presentation was fantastic! I wish I was there to hear it in person. I love how they compared manual citation building to Yext & Moz. Looks like no matter what service you use, manual building would always be a good option. It'd be interesting to hear Yext's thoughts on why so many of their listings don't get indexed.

  4. #4
    Member Since
    Jan 2016
    Location
    Washington, DC
    Posts
    13
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Wow - Darren Shaw's presentation from Moz

    A great presentation indeed!
    I look forward to seeing updated results as Darren continues to track indexation.
    Is it still worth investing in aggregator submissions if you are manually building citations or subscribing to Moz Local or Yext? Hopefully we'll get closer to answer by the end of this test.

  5. #5
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    821
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Wow - Darren Shaw's Citation presentation from Moz

    Wow, that was a killer post. Second that that would have been great to hear in person. I love seeing data backed stuff like this, definitely makes me feel a little more confident with the choices I make for clients.

  6. #6
    Member Since
    Dec 2014
    Location
    Salt Lake City, UT
    Posts
    18
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Wow - Darren Shaw's presentation from Moz

    Quote Originally Posted by fabaziou View Post
    A great presentation indeed!
    I look forward to seeing updated results as Darren continues to track indexation.
    Is it still worth investing in aggregator submissions if you are manually building citations or subscribing to Moz Local or Yext? Hopefully we'll get closer to answer by the end of this test.
    I've wondered about the aggregators as well. It looked like if you want exposure on the aggregators it works to use mozlocal, then do the rest manually.

  7. #7
    Member Since
    Jul 2012
    Location
    North Attleboro, MA
    Posts
    1,110
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Wow - Darren Shaw's presentation from Moz

    I can confirm it was an excellent presentation to see in-person - classic Darren Dynamite.

    He plans to keep monitoring those "businesses," and to do follow-up research. Definitely let Darren know if you have any thoughts on what might be interesting further research.

  8. #8
    Member Since
    Sep 2012
    Posts
    442
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Wow - Darren Shaw's presentation from Moz

    Will there be an audio version of the presentation released or does that defeat the purpose?

  9. #9
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    528
    Thanks (Received)
    1
    Likes (Received)
    1

    Re: Wow - Darren Shaw's Citation presentation from Moz

    That's a great question, Lloyd. I was wondering the same thing. The slides are great but I'd speculate that Darren threw in a bunch of other commentary during his talk that would be very valuable.

  10. #10
    Member Since
    Aug 2012
    Location
    Edmonton, AB, Canada
    Posts
    287
    Thanks (Received)
    0
    Likes (Received)
    1

    Re: Wow - Darren Shaw's Citation presentation from Moz

    Aw, thanks everyone! Glad you found the presentation useful and interesting. Just a few responses to some of the comments and questions here:

    1) I think that the low number of indexed Yext citations reflects the poor quality of a large percentage of sites in their network. These sites have low authority, so Google doesn't crawl them very deeply. Citations never get found, and as such, don't offer much benefit to your local search efforts.

    2) Great to meet you, Florent! If you're doing Moz Local, there is no need to do the data aggregators individually. I do think you still want to supplement with manual submissions as well, if possible. I realize that it's not always possible when you're dealing with thousands of locations, but it may be worth manually working on specific locations that you want to give a boost to.

    3) Moz will make the videos available for purchase.

    Any other questions, just post them here and I'll answer!
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

Similar Threads

  1. ▶ Video: End-to-End Citation Discovery & Management by Darren Shaw @ LocalU
    By Linda Buquet in forum Local Business Citations
    Replies: 0
    Last Post: 09-08-2015, 06:48 AM
  2. Darren Shaw Interview By LocalU
    By Dustybones in forum Local Search
    Replies: 4
    Last Post: 07-29-2015, 10:45 AM
  3. Crash Course - How to Not Suck at Local SEO by Darren Shaw
    By Linda Buquet in forum Local Search
    Replies: 5
    Last Post: 07-01-2014, 09:21 AM
  4. New Local Listings Video with Blumenthal & Darren Shaw
    By Linda Buquet in forum Local Search
    Replies: 0
    Last Post: 10-18-2013, 09:00 AM
  5. 17 Questions with Darren Shaw Creator of the Local Citation Finder | LocalVisibilit
    By Local Search News Curator in forum Local Search News (Archive - Closed)
    Replies: 0
    Last Post: 08-20-2012, 08:00 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •