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  1. #1
    Member Since
    Oct 2015
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    Review Snippet Stars Gone

    Last week, I found that a few sites I manage lost their star rankings that formerly appeared in the serps.

    For one site, the snippets were appearing on the testimonials page for many years, but are now gone. I recently read an article on seroundtable.com that talks about a recent crackdown in the display of rich snippets. So I'm guessing that the loss is an algo penalty related to the crackdown.

    There were no manual penalties reported in GSC. Also the sites I manage don't show any errors when validating in the structured data testing tool.

    Have any of the sites you manage lost your stars? If so, do you use a particular review plugin or service?

    I found a few service oriented sites that still show their stars in the serps. These sites use the following techniques:
    • JSON markup
    • review stream plugin from grade.us
    • schema.org aggregate markup, but with itemtype incorrectly set to product instead of service


    I was hoping we can share what is still working and compliant with Google's policies.

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  3. #2
    Member Since
    Apr 2014
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    South Florida
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    Re: Review Snippet Stars Gone

    I just came on here to post that I am seeing no more stars for Yelp for the most part in the serps. I have been waiting for this day for a long time really hope it sticks I hate Yelp!

  4. #3
    Member Since
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    Re: Review Snippet Stars Gone

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
    Member Since
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    Re: Review Snippet Stars Gone

    Using Grade.us we still have the stars

  6. #5
    Member Since
    Jul 2012
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    Toronto, ON
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    Re: Review Snippet Stars Gone

    My one client that has always had them lost them on every inner page we had marked up with aggregate rating Schema.

    I'm honestly not too surprised because I figured this was too good to last since it's really easy for people to make up fake reviews and then just mark them up to get review stars.

    I'm noticing that some of the major brands that used to have them like Allstate Insurance & RotoRooter don't appear to anymore either.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  7. #6
    Member Since
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    Re: Review Snippet Stars Gone

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
    Member Since
    Jan 2016
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    Reno
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    Re: Review Snippet Stars Gone

    Yeah, the stars on my local SEO ranked page are gone I'll have to delete the plugin I guess...

  9. #8
    Member Since
    Aug 2012
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    Edmonton, AB, Canada
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    Re: Review Snippet Stars Gone

    I'm seeing a lot of review stars coming back for yelp, facebook, yellowpages, homestars, avvo, etc. Barry's recent post has a postcript saying that he's seeing them return as well. I guess it was a bug, and not intentional. Woo!
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  10. #9
    Member Since
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    Re: Review Snippet Stars Gone

    I'm seeing them back for clients who lost them too. Whoo hoo!
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

Similar Threads

  1. Oh My Stars! Are Google Review Stars Changing Colors?
    By Linda Buquet in forum Local Reviews
    Replies: 13
    Last Post: 09-10-2014, 06:18 AM

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