GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    771
    Thanks (Received)
    2
    Likes (Received)
    5

    Moz Local SEO Checklist

    Linda asked me to share this great post Miriam Ellis just did over at Moz.

    https://moz.com/blog/local-seo-checklist

    This article's a great 20,000 foot view of local SEO, broken out by type (multi-location brick and mortar, from-home SAB, etc).

    If you're a little in and out of the local game, this article's an especially great link list for a bunch of best practice in-depth articles on different specifics. Everything from Whitespark's accepted abbreviations for addresses to one of my favorite on-site technical audits.

    If you're looking for a little validation that you're doing all the right things for your own business, or you're thinking about overhauling your process list for clients, this would be a good article to spend a little time with.

    In an article that covers so much ground there's a ton of potential discussion points, but one thing that I saw that seemed a little strange was the author's way of handling NAP and Schema for multi-location businesses.

    They recommend including full NAP in the footer for all locations if you have 10 or less locations... I've always kept that separate (only the NAP and schema for one facility on any given page), with a potential combination if there's only 2 locations. What's everyone else think?

  2. GradeUs in thread
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,627
    Thanks (Received)
    154
    Likes (Received)
    165

    Re: Moz Local SEO Checklist

    Thanks so much for sharing that for me James!

    Miriam is the best!

    I'm with you James on the multi-location part. But I wonder if now that Google doesn't get so confused or merge listings very often anymore, if it's less of an issue.

    What do you guys think?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    529
    Thanks (Received)
    16
    Likes (Received)
    24

  5. #4
    Member Since
    Mar 2016
    Location
    Cleveland
    Posts
    71
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Moz Local SEO Checklist

    I saw the article in my feedly earlier this morning, definitely check it out. It has a pdf version but watch out the links aren't clickable so if you want to look at the resource links go back to the original article linked above.

    (my first post)

  6. #5
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    771
    Thanks (Received)
    2
    Likes (Received)
    5

    Re: Moz Local SEO Checklist

    Right on, thanks for the reminder. Welcome to the forum Justin!

  7. #6
    Member Since
    Jul 2012
    Location
    California
    Posts
    479
    Thanks (Received)
    0
    Likes (Received)
    2

    Re: Moz Local SEO Checklist

    James, thank you so much for the kindness in featuring my post in a thread here. My thanks to Linda, too, for suggesting it.

    JustinB - we just took a second look at the .PDF file. Downloading it, we are able to click on the links inside the .PDF, but you do have to hover over them. I am wondering if this might be a browser issue, or maybe even a resolution issue? Links should be clickable.

    Regarding multiple Schema NAP in footer - I have not seen Google have any apparent problems with this in recent times, such as merging. So, that's my own experience on that, but if others have had a different experience, I'm always eager to learn. Obviously, in the past, merging was a SERIOUS problem, but as Linda mentions, this seems to have become significantly less of a problem. So, from a user standpoint, I believe the benefits of having clear NAP in as many places as possible outweigh any risks their might be of merging.

    Again, I am just so appreciative of the mention of the post. It's my hope it may useful to agencies who are training new staff, or for you veterans who just want to be sure you're ticking off all the many steps in a Local SEM campaign.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

Similar Threads

  1. Barnacle SEO Checklist By Phil Rozek
    By Dustybones in forum Local SEO & Ranking
    Replies: 3
    Last Post: 07-13-2015, 11:34 AM
  2. Replies: 2
    Last Post: 02-09-2015, 03:43 AM
  3. Local SEO Strategy and Checklist for Local Search Consultants
    By Linda Buquet in forum Consultant's Corner
    Replies: 0
    Last Post: 11-20-2014, 08:35 AM
  4. Free Local SEO Checklist for Local Search Consultants
    By Linda Buquet in forum Local SEO Tools & Software
    Replies: 9
    Last Post: 02-20-2014, 11:02 PM
  5. Local SEO Checklist with 13 Semantic Markup Tips
    By Linda Buquet in forum Local Search
    Replies: 1
    Last Post: 01-04-2013, 08:56 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new