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  1. #1
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    Letís discuss creating local content. Any strategies you always recommend?

    As our CEO, Bernadette Coleman stated in an article published earlier today ďWhen it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business's content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product of these efforts and will eventually drive traffic into their brick-and-mortar location.Ē


    • How do you get people engaged?
    • What type of calls to action do you always include?
    • Any results you can share based on these efforts?


    Letís facilitate an important conversation and share some of the strategies that have worked well.

    Here is the full article link again on Search Engine People if you would like to read it.
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    Join our forum! Agencies, brands and channel partners use our technologies to win local clients. Add our suite to your arsenal and leave the rest to us!
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  2. #2
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    Totally agree with Bernie's take on content being so important - especially localized content.

    For anyone new here, we have a whole forum devoted to great Local Content ideas.

    But let's get a discussion going here in this thread and brainstorm some of your best ideas!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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  3. #3
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    When I think of creating local content, I always consider tying it into trending content or seasonal type events that are happening locally and nationally at the same time.

    Another thing I love is reading others local focused content and identifying their intention behind creating it. That always provides for great tips to add to my arsenal.
    Join our community and continue the conversation. Advice Local - Itís Local Search Made Easy.
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    I like working with my local business clients to create customer based case studies or profiles to bring in some local flavor. For example with my clients in the Pet Care industry we can create a profile of a dog owner with information about who they are, what part of town they live in, where they like to take their dog for walks, dog friendly businesses within the city that they go to, etc. Include appropriate images, maybe a video and you've got a nice page filled with local content that also resonates with potential customers.
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    I agree that local content is important, but it can be difficult to come up with good ideas. (Especially, if you are located in a completely different part of the country.)

    I have found it beneficial think about the industry they are in and then try to tap into similar industries that the business may partner with (i.e. Wedding Venue --> Local [city] Photographer's List, Local [city] wedding catering, etc.).

    Another idea is to use Yelp to help brainstorm. When working with an child care center, find fun things to do for kids in the local city.

    I'm continually looking for new ideas, and I love reading the posts on here.
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  6. #6
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    One strategy that has worked well for me is to write about related, but non-competing, companies. For example, a landscape designer would develop a post about the best nurseries or landscape suppliers in town.

    I have found this content is easy to rank, since relevance is obvious. And it drives traffic too, traffic that is at least interested in a subject related to your service.
    My landscape marketing blog is at triple16.com
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  7. #7
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    Wow, great ideas! I like all of them. Here's another one.

    When doing competitive content analysis, the obvious thing most consultants and business owners would do is check the top ranking competing sites in their market to get a feel for what they are writing about.

    GO A HUGE STEP UP and target the top ranking sites in a large competitive city, where you know many of the businesses have high end agencies working for them that have master content writers and lots more combined brain power than you or I.

    For example if I had a Cosmetic Dentist for a client I would research "Beverly Hills Cosmetic Dentist" because I used to have a client that was one of the highest end Dentists in that market - so I know all those top guys spend a ton on marketing with some huge ad agencies and many are doing some very unique marketing. (So let some of those big smart agencies do some of the KW leg work for you.)

    Not saying copy their articles or blog posts at all, but use them for some creative inspiration and ideas.

    If I was still doing work for clients and specializing in Dentistry, what I would do too is subscribe to a bunch of high end, marketing savvy Dentist's RSS feeds and stick them all in a Feedly folder. Then whenever you need ideas, you can scan a bunch of headlines smart marketers wrote about Dentistry for ideas. Then of course in your own "unique" article or blog post find ways to talk about the city and neighborhood when it fits naturally, to make it hyper local.

    Reviews and testimonials make great content. (For conversions, not SEO.) So if the post was about teeth whitening I'd include a patient review that talked about how much they love their new smile. (Of course including the city they are in, if it's listed on the review.)
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)
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  8. #8
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    Joe, local customer based case studies. Great idea. Very clever! Thanks for participating.

    Quote Originally Posted by Joe Mink View Post
    I like working with my local business clients to create customer based case studies or profiles to bring in some local flavor. For example with my clients in the Pet Care industry we can create a profile of a dog owner with information about who they are, what part of town they live in, where they like to take their dog for walks, dog friendly businesses within the city that they go to, etc. Include appropriate images, maybe a video and you've got a nice page filled with local content that also resonates with potential customers.
    Join our forum! Agencies, brands and channel partners use our technologies to win local clients. Add our suite to your arsenal and leave the rest to us!
    Advanced reply Reply  

  9. #9
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    Linda, getting others to do your HOMEWORK! Smart...smart...smart. Definitely use readers. We use feedspot for our news.

    Quote Originally Posted by Linda Buquet View Post
    Wow, great ideas! I like all of them. Here's another one.

    When doing competitive content analysis, the obvious thing most consultants and business owners would do is check the top ranking competing sites in their market to get a feel for what they are writing about.

    GO A HUGE STEP UP and target the top ranking sites in a large competitive city, where you know many of the businesses have high end agencies working for them that have master content writers and lots more combined brain power than you or I.

    For example if I had a Cosmetic Dentist for a client I would research "Beverly Hills Cosmetic Dentist" because I used to have a client that was one of the highest end Dentists in that market - so I know all those top guys spend a ton on marketing with some huge ad agencies and many are doing some very unique marketing. (So let some of those big smart agencies do some of the KW leg work for you.)

    Not saying copy their articles or blog posts at all, but use them for some creative inspiration and ideas.

    If I was still doing work for clients and specializing in Dentistry, what I would do too is subscribe to a bunch of high end, marketing savvy Dentist's RSS feeds and stick them all in a Feedly folder. Then whenever you need ideas, you can scan a bunch of headlines smart marketers wrote about Dentistry for ideas. Then of course in your own "unique" article or blog post find ways to talk about the city and neighborhood when it fits naturally, to make it hyper local.

    Reviews and testimonials make great content. (For conversions, not SEO.) So if the post was about teeth whitening I'd include a patient review that talked about how much they love their new smile. (Of course including the city they are in, if it's listed on the review.)
    Join our forum! Agencies, brands and channel partners use our technologies to win local clients. Add our suite to your arsenal and leave the rest to us!
    Advanced reply Reply  

  10. #10
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    Re: Letís discuss creating local content. Any strategies you always recommend?

    Ben, writing about companion services is definitely an excellent way. And most times, the company you write about will share also. One thing we recommend is planning a content piece that is mutually beneficially and link to each other. Drives even more site traffic.

    Quote Originally Posted by Ben Bowen View Post
    One strategy that has worked well for me is to write about related, but non-competing, companies. For example, a landscape designer would develop a post about the best nurseries or landscape suppliers in town.

    I have found this content is easy to rank, since relevance is obvious. And it drives traffic too, traffic that is at least interested in a subject related to your service.
    Join our forum! Agencies, brands and channel partners use our technologies to win local clients. Add our suite to your arsenal and leave the rest to us!
    Advanced reply Reply  

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