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  1. #1
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    Coming to you from Cleveland

    Hello local search mavens! My name is Brooke and I'm new to this forum.

    My career has been focused on creating content. I began by writing for national business magazines, then gradually shifted from journalism into content marketing (what I call "brand journalism.") I started my content agency three years ago to provide writing, content strategy, PR and social media services to companies and other marketing agencies. Recently, we've expanded beyond content into Local SEO and Online Reputation Management.

    I look forward to learning from you and participating in forum discussions to expand my understanding of Local SEO.

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  3. #2
    Member Since
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    Re: Coming to you from Cleveland

    Welcome Brooke, thanks for joining us. Pull up a chair and make yourself at home.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Coming to you from Cleveland

    Welcome Brooke. You'll find some of the best local content in the biz. And the people are better.

    Sent from my SM-G900V using Tapatalk

  5. #4
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  6. #5
    Member Since
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    Re: Coming to you from Cleveland

    Welcome Brooke! Jump right in. Looking forward to hearing more about "brand journalism".
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #6
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    Re: Coming to you from Cleveland

    Welcome Brooke. Glad to have you.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

  8. #7
    Member Since
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    Re: Coming to you from Cleveland

    Quote Originally Posted by Colan Nielsen View Post
    Welcome Brooke! Jump right in. Looking forward to hearing more about "brand journalism".
    Thanks Colan!
    I had coffee yesterday with a seasoned broadcast journalist who is looking for new work after some changes at his organization. He was concerned that his 20 years of broadcast journalism experience aren't relevant to marketers who want someone to write a press release.
    I told him as a journalist, he's best suited for "brand journalism" because he knows how to ask poignant interview questions, elicit compelling stories, and present them in a way that captures viewer attention and interest. I told him THAT is what brands want and need in their marketing content today, both for Google's sake and for their leads'.
    Applying these principles of "editorial journalism" on a corporate level is what I mean by "brand journalism," and it's one angle of content marketing that will take companies beyond advertising just to "sell," toward truly engaging with customers by telling their stories (which ultimately also sells!)
    Brooke N. Bates, BantaMedia - Award-winning Content Development, PR, Social Media Marketing, Local SEO + Online Reputation Management
    Follow me on: Facebook | LinkedIn | Twitter | Pinterest

  9. #8
    Member Since
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    Re: Coming to you from Cleveland

    Quote Originally Posted by Brooke B. View Post
    I told him as a journalist, he's best suited for "brand journalism" because he knows how to ask poignant interview questions, elicit compelling stories, and present them in a way that captures viewer attention and interest. I told him THAT is what brands want and need in their marketing content today, both for Google's sake and for their leads'.
    Applying these principles of "editorial journalism" on a corporate level is what I mean by "brand journalism," and it's one angle of content marketing that will take companies beyond advertising just to "sell," toward truly engaging with customers by telling their stories (which ultimately also sells!)
    I couldn't agree more with this, Brooke. As of late, I have become fascinated with the idea of becoming a better interviewer and question asker. I attribute this to my love of Podcasts in general and the interview style Podcast specifically. The Tim Ferris Show is one of my faves.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  10. #9
    Member Since
    Apr 2016
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    Cleveland, OH
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    Re: Coming to you from Cleveland

    Quote Originally Posted by Colan Nielsen View Post
    As of late, I have become fascinated with the idea of becoming a better interviewer and question asker.
    Funny - I met this broadcast journalist several months ago at an event put on by Cleveland's Society of Professional Journalists, where he spoke about interviewing tips, specifically! I can never get enough of those tips because I think that is where good content starts.

    (He shared a great handout full of tips at the event; let me know if you're interested in seeing them!)
    Brooke N. Bates, BantaMedia - Award-winning Content Development, PR, Social Media Marketing, Local SEO + Online Reputation Management
    Follow me on: Facebook | LinkedIn | Twitter | Pinterest

  11. #10
    Member Since
    Feb 2014
    Location
    Omaha, NE
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    Re: Coming to you from Cleveland

    Quote Originally Posted by Brooke B. View Post
    I told him as a journalist, he's best suited for "brand journalism" because he knows how to ask poignant interview questions, elicit compelling stories, and present them in a way that captures viewer attention and interest. I told him THAT is what brands want and need in their marketing content today, both for Google's sake and for their leads'.
    I think you nailed it! Too often a writer is just a writer, and don't get me wrong, I write plenty of articles and reports, but there's a different feel when you have a writer who has a magazine background, a newspaper background, a technical background, a sales writer, and a poetry background. Over the years, we've worked with these 5 different styles of writers and they are each suited for their own niches.

    From a business overview or brand enhancement, it's all about the story! So, where you able to get him on board for part of your team?
    Conor Treacy
    Big Red SEO - Omaha, NE

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