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  1. #1
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    3 Pack Impressions in Analytics?

    I've searched here and elsewhere but can't find a current answer to this:

    If you view impressions in Queries under Search Engine Optimization is Google Analytics counting impressions that are in the 3 pack or no? Based on sites I'm looking at which have 3 pack rankings but page 10 organic rankings for same query, I'm thinking the answer is yes.

    Anyone know? Thanks in advance.

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  3. #2
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    Re: 3 Pack Impressions in Analytics?

    Last time I received an official statement on this from John Mueller: No, Search Console data (GA > search engine optimization > queries, etc) does not include local packs (Google My Business data).

  4. #3
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    Re: 3 Pack Impressions in Analytics?

    Really? Ok, that's really interesting. If that's the case, then everyone who does local SEO should look at their client's analytics and sort by average position and look at the #1 rankings. You may see single impressions in #1 that are normally like #100. Think about this.

  5. #4
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    Re: 3 Pack Impressions in Analytics?

    I would say they probably couldn't count it because then they would be counting it twice if the person is there organically and locally?

    Normally if someone is in the 3-pack, they are also there organically so you would see the organic data in Search Console.

    The average position doesn't include the 3-pack either. So if they are #1, it means #1 organically.

  6. #5
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    Re: 3 Pack Impressions in Analytics?

    Right. It would only work if it were the same data source (which it isn't) or they were able to scrub it (which they don't really have a lot of incentive to do), IMHO.

  7. #6
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    Re: 3 Pack Impressions in Analytics?

    I have run multiple tests over time with a unique URLs in the GMB listing that appears no where else.

    Google's John Mueller said (https://www.youtube.com/watch?v=faQE0R6GaoY#t=1835)

    What I know we don’t count is the knowledge graph side bar. So if I search for your company name and then it has a link in the sidebar that goes to your company web site as well. So that is something we wouldn’t count in the Search Console
    I see Clicks, Impressions, CTR, and Position for links for links that are only available in the GMB listings. So knowledge graph side bar "NO" but map pack definitely "YES"
    Local SEO|SEM|Social| Nehmedia ~ Personal Blog

  8. #7
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    Re: 3 Pack Impressions in Analytics?

    Screen shot - repeated with multiple accounts. The /#gmb links appears only with the GMB listing and is the link available on the "globe" website link on the map pack. Name:  gmbctr.png
Views: 900
Size:  35.1 KB

    In this example, there is also an organic listing further down in the results - and this link also appears in the search console reporting with its own position data.
    Local SEO|SEM|Social| Nehmedia ~ Personal Blog

  9. #8
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    Re: 3 Pack Impressions in Analytics?

    Very intriguing. I'll ping a few more people to see if anyone else knows why that might be.

  10. #9
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    Re: 3 Pack Impressions in Analytics?

    Much could have changed since Feb 2015, but here's what I was referring to: https://youtu.be/oqK1e6ekjME?t=22m40s

  11. #10
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    Re: 3 Pack Impressions in Analytics?

    Pbarnhart,

    Very interesting. How many websites / GMB pages are you doing this on? How long?

    Seems alot like tagging.

    I see that you are also in Austin.

    Sent from my SM-G900V using Tapatalk

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