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Barneys New York’s exploration of beacons and other omnichannel strategies for its flagship NYC store is going from emphasizing sales efficiency to brand affinity. Back in February, when the upscale retailer first tried on beacons, the goal in bridging the digital and physical worlds was to offer shoppers a faster way to get the clothing … Continue reading Barneys New York’s Beacon Strategy: ‘Anything Is Possible In Our Store’
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