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This is a guest post by Stephen Statler, principal of Statler Consulting. If you’d like to contribute a piece of original analysis to GeoMarketing, email us at Tips@GeoMarketing.com. This new Google standard has very significant implications for almost every player in the proximity market. We review the Eddystone EID announcement and explore seven of its likely … Continue reading Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem?
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