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For the past 62 years, H&R Block has faced a unique challenge that few businesses have to contend with: its prime marketing period is about four months long. Managing national-to-local brand messaging across the Kansas City, MO.-based tax prep chain’s 10,000 locations during the four month period leading up to Tax Day (reminder: the deadline … Continue reading H&R Block CMO Kathy Collins’ Challenge: A Severely Condensed Marketing Season With 10,000 Locations

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