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Lilian Tomovich, chief experience officer & CMO at MGM Resorts, took the stage at last week’s Forrester Marketing 2016 conference to highlight some of the successes her team in Las Vegas has found in using consumer data to “take analogue experiences and translate them for digital consumers” in order to create “authentic personalized experiences.” One … Continue reading How Touchscreens Raised MGM Resorts Room Service Ordering By 600 Percent

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