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When MINI USA’s Lee Nadler showcased the car company’s use of virtual reality and media partnerships at last month’s IAB Mobile Marketplace, his main goal was not just to share arresting visuals. He wanted to demonstrate that, even though “VR isn’t mass yet,” the ability of immersive, 3D visuals were able to lift brand favorability … Continue reading How The ‘MINI Mindset’ Bridges Virtual And Actual Reality

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