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Founded as an online-only store in 2002, indie-favorite clothing brand ModCloth was a pioneer in the earlier years of etail. But after 13 years of digital sales, revenue was flat year-over-year, and the company’s recently appointed CEO made a controversial call: ModCloth would raise third-round funding and invest it in launching a series of pop-up … Continue reading Online-To-Offline: How Physical Retail Is Reversing A Sales Decline For ModCloth

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