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Legacy brands don’t want for name recognition, but the trick is to make that name — and all it offers — relevant in a world ruled by digital experiences. In a session at the MMA’s Mobile Marketing Leadership Forum entitled “How Coke Builds Brand Love in a Digital World,” Coca-Cola’s Kimberly Gnatt, director of digital … Continue reading Coca-Cola’s Kimberly Gnatt: Data Is The Key To Brand Relevance In The Digital Age

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