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Predictive analytics is increasingly in demand by marketers of all stripes, but skepticism about the efficacy of such forecasting tools remains, particularly when it comes to the science of consumers’ decisions at the in-store shelf level. Since beacon platform inMarket unveiled its predictive analytics program, dubbed Quantum Receptivity, in November, the company has been winning … Continue reading Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store?

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