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Screenvision Media’s use of geo-fencing and beacons has driven an average 15 percent lift in store visitation rates for its retail partners, executives of the cinema ad network touted during its upfront presentation on Thursday night. Screenvision, which runs advertising at roughly 2,300 movie theaters, is broadening its work with a range of tech companies, … Continue reading Screenvision’s ‘Connected Cinema’ Drives 15 Percent Lift In Retail Store Traffic

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