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Home essentials e-tailer Parachute will open its first brick-and-mortar shop over Memorial Day weekend, CEO Ariel Kaye confirmed at the Shoptalk 2016 event in Las Vegas. The new boutique is located in Venice, CA — a natural first spot, since the “affordable luxury” label calls L.A. home. According to Racked, the 450-square-foot shop will stock … Continue reading Online-To-Offline: Why Parachute Is Opening Its First Store Over Memorial Weekend

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