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Although Mailleís mustard recipes havenít changed much since its founding in Marseille, France in 1723, the Unilever-owned brand is often interested in trying something new when it comes to marketing its products to upscale, mobile consumers. For the past month, the company has been working with proximity marketing platform inMarket and its global agency Sopexa … Continue reading How A 400-Year-Old French Mustard Brand Is Using Beacons To Spark Targeted U.S. Expansion

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