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Growth in local online/digital ad dollars are looking more robust than previously predicted, says market analyst BIA/Kelsey in its latest spending forecast. Digital marketing expenditures between 2015-2020 are expected to rise at a compound growth rate of 12.8 percent. At the same time, traditional advertising revenues will remain flat, BIA/Kelsey projects. Read the release. Overall … Continue reading Local Digital Marketing Dollars To Reach $71.6 Billion By 2020, Says BIA/Kelsey

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