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  1. #1
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  2. #2
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    Re: Can moving to a new TLD boost search rankings?

    Very interesting, thanks Tim!

    Part of it could even just be moving from EricBlockLaw.com to Jacksonville.anything, but seems Jacksonville.ATTORNEY would help.

    I always wondered. Especially in local where Google seems to love KWs in the domain. But we've discussed this here before & I think the consensus was no, the new TLDs don't help ranking.

    Other thoughts or case studies to share anyone???
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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  3. #3
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    Re: Can moving to a new TLD boost search rankings?

    Not me. A few problems with that post:

    1. It’s sponsored and promotional. The info may be valid, but you need to take it with a fistful of salt.

    2. The author cites one example.

    3. Presumably there was more SEO going on in the background. Even on the off-chance they weren’t doing any work in those few months, Google was changing and local competitors may have come and gone. The TLD change didn’t happen in a vacuum.

    A few problems with switching over to new GLTDs in general:

    4. You have to redirect your links, and will probably lose a little juice.

    5. People don’t know how to use them yet. They see “ABCLawFirm.Attorney” and think, “Where’s the rest of their URL?” Nice way to hemorrhage word-of-mouth traffic to the competitor with the .com version.

    6. Let’s say Google eventually sees enough authoritative legal / law-firm sites with .attorney TLDs that they conclude having one is a likely indicator of quality. It would still take a distant backseat to a great link profile and tons of in-depth content on your services.

    7. They cost an arm, a leg, and a reproductive organ.

    I have a relatively new attorney client who forked over for a .legal. Didn't do a damn thing for him.

  4. #4
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    Re: Can moving to a new TLD boost search rankings?

    Quote Originally Posted by Phil Rozek View Post
    Nice way to hemorrhage word-of-mouth traffic to the competitor with the .com version.
    Great way to put it and good points all Phil!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  5. #5
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  6. #6
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    Re: Can moving to a new TLD boost search rankings?

    That "study" got a lot of coverage.

    Firstly, if you look closely at the analytics proof, there isnt that much actual traffic. Secondly, there was an aggressive link campaign and a lot of content added.

    You can run the attorney's site in Ahrefs and archive.org

    Building links works (unless you run afoul of penguin) especially combined with content.

  7. #7
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    Re: Can moving to a new TLD boost search rankings?

    Want to make sure I give credit to a thoroughly researched blog post on the faulty study .

    Managed to dig up Conrad's analysis of the study (Conrad Saam developed Avvo and ran Urban Spoon's marketing team. What's really notable is his authorship of the Findlaw Jailbreak Guide).

    Again, the old site used syndicated content and the new site produced a lot of quality content and had an aggressive link building campaign (70 Referring Domains that showed up in Majestic). An absurd amount in a short time from a solo practitioner.

  8. #8
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    Re: Can moving to a new TLD boost search rankings?

    I agree with the comments here but will add that I wouldn't discount the exact match keywords in the domain regardless of TLD. We've seen significantly less authority websites with exact match domains populate the maps and even organics with no other identifying advantage. I think it's situational but the last couple local algo tweaks have increased the EMD proliferation again.

    Also, here is a full keyword report that wasn't present in the initial article. Since Jacksonville is our market, I spent some time researching just how well this site ranks:
    https://dagmarmarketing.com/wp-conte...ney-report.pdf

    Once you get too far away from Jacksonville Attorney / Jacksonville Lawyer keywords the site doesn't rank well. I believe this is due to the strength of the EMD with Lawyer being a close permutation to Attorney.

    Even though you can argue these keywords aren't the best converting keywords since they are not niche specific there still is relevant traffic.

    I agree there are more variables here than just an EMD but to be fair the EMD does correlate with their best ranking keywords.

    Is an EMD still an advantage - in my opinion - yes by a small margin from a purely ranking perspective. Where it will fall short is the keywords that don't exactly match the keywords in the domain and the loss of user recognition from a non .com TLD. This is still marketing and the user should take precedence over the search engines.

    In my opinion the money and effort that was spent on this would have been better served spent on the main domain and building internal links to the pages that have an exact match URL /personal-injury-attorney-jacksonville then focusing on just an exact match domain.

    - Chris
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  9. #9
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    Re: Can moving to a new TLD boost search rankings?

    Wow. That piece by Conrad was SOLID! Thanks for sharing Jacob.

    In case you guys missed it, there was a great discussion about EMDs over here on the forum and the conclusion overall was that yes, they do work still. So along with what Eric was saying I think it's more just having keywords in general in the domain that can still help (not the TLD).

    Here was another case recently I saw that was praising the new TLDs. This was for a car dealership. Thoughts?

  10. #10
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    Re: Can moving to a new TLD boost search rankings?

    Quote Originally Posted by JoyHawkins View Post

    Here was another case recently I saw that was praising the new TLDs. This was for a car dealership. Thoughts?
    If I ever had a nemesis, it would be those people peddling those cars domains.

    I actually have been giving my clients that Mockingbird study as it all pretty much applies the same to these "success stories" for cars domains.
    -----
    CDK Global SEO Specialist & Local Listings Guru

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