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In a bid to address marketers’ challenge of reaching in-store shoppers across differing devices, Zebra Technologies has collaborated with Google to make its indoor location platform, MPact, compatible with the search’s giant’s beacon platform, Eddystone. MPact unifies wi-fi and Bluetooth technology in a bid to improve location-targeting accuracy, allowing marketers to better communicate with consumers … Continue reading Location Platform MPact Helps Brands Connect Wi-Fi And Beacon Signals With Eddystone Extension

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