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  1. #1
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    Do Some Industries Never Get Organic Gold Stars?

    I was talking to a client today who has correctly implemented review aggregate schema and the site looks perfect if you run it through the Rich Snippit tool. It also shows the stars when you do a site:domain.com search.

    However, when you search the keywords he ranks for, there are no stars. He interestingly noticed that all his competitors also don't have stars. In fact, Yelp and Facebook don't have stars either.

    The industry he's in is staffing agency/temporary agency.

    Search any combination of staffing agency + city and I can't find a single listing with stars organically.

    Is it possible that Google refrains from showing stars for certain industries?

  2. #2
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Joy you always ask such great questions!

    I have not looked into this but am anxious to hear what others have to say.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Yelp has 1 star for randstad
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  4. #4
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    Re: Do Some Industries Never Get Organic Gold Stars?

    As far as on-site review schema is concerned, you probably right, some industries do not get stars from it. I have not seen a single car dealership with stars coming from schema. Although, iframing reviews from an industry focused review site seem to work for that. So, I do have a few dealers who have "customer review" pages ranking for "dealer name" + "reviews", and showing stars in search.

  5. #5
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Never ever looked at recruitment and I cant find any showing review rich snippets in the UK ..... interesting

  6. #6
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Just asked John Mu and he is not aware of any filter being applied to industry. He did say that they don't like if the review markup is sitewide or on irrelevant pages. Also they don't like if testimonials are used within the markup.

  7. #7
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Let me ask Greg Gifford if he has ever seen them in auto.

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    Re: Do Some Industries Never Get Organic Gold Stars?

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  9. #9
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Yep - we see it in Auto, cause we put the schema on our sites... but it's not review schema only, it's product markup (which includes reviews).

    We feed in reviews of the specific model from Edmunds.com, then put product markup on the car and include the reviews OF THAT PRODUCT...

    even then, it doesn't show up 100% of the time - but it shows more often than not, and obviously it stands out...

    when you try to do it just with reviews of the business, it doesn't work...

  10. #10
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    Re: Do Some Industries Never Get Organic Gold Stars?

    Thanks Greg, I meant business review stars. I do see product-related stars.
    P.S. there is a way to add business review starts. Not ideal.
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