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Dunkin’ Donuts is continuing its quest to bridge national and local marketing: In its latest campaign with DigitasLBI, dubbed #WTFast, the brand promoted the launch of on-the-go in-app ordering by recruiting wingsuit BASE jumper Ellen Brennan to do the “world’s fastest Dunkin’ run.” If you’re thinking “WTF” in another sense, you’re not alone. Here’s how … Continue reading How Dunkin’ Donuts Combined BASE Jumping And Local Marketing

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