This post brought to you by GeoMarketing

Facebook’s local business marketing clients now have a way to determine whether location-targeted ads are driving in-store purchases and phone calls from interested consumers. The social network’s rollout of its Offline Conversions API allows businesses to match transaction data from their customer database or point-of-sale system to Facebook’s Ads Reporting function. The promise to deliver … Continue reading Facebook Promises To Connect Local Awareness Ads To In-Store Attribution

Read the rest at GeoMarketing

Let us know what you think about this post!

Feel free to weigh in with comments or questions below.

Note: This post was automatically generated from the GeoMarketing RSS feed.