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  1. #1
    Member Since
    Jul 2012
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    Arrow Brief change suggests local SEO ranking factors are different for branded queries - J

    This post brought to you by Joy Hawkins

    I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is that the […]
    The post Brief change suggests local SEO ranking factors are different for branded queries appeared first on Google My Business (GMB) Expert | Local SEO Tips.

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  2. #2
    Member Since
    Sep 2012
    Nashville, TN
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    Re: Brief change suggests local SEO ranking factors are different for branded queries

    Joy, great stuff.

    Any idea on why when it switched back to the non branded pack you guys jumped into the 2nd place in the local pack even though your client is technically outside of Tampa according to the January article?

    Do you think the branded page is the real culprit of why he wasn't able to rank and not because he is technically outside of Google's view of the city limits?

    Also, what's the deal with the handyman keyword itself? All the examples you showed in the article for Handyman SERP's are all branded searches. C'mon Google...
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

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