Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 4 123 ... LastLast
Results 1 to 10 of 35
  1. #1
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    211
    Thanks (Received)
    0
    Likes (Received)
    0

    2016 Local SEO Ranking Factors Deck from SMX Advanced

    Hey Everyone,

    I know some of you were interested in the actual presentation, so here is my 2016 Local SEO Ranking Factors deck from SMX Advanced:

    2016 Local SEO Ranking Factors

    If you like the Silicon Valley and data then you should like it! Also if you want to check out the full study you can find that here:

    Local SEO Ranking Factors Study 2016 - Local SEO Guide

    Name:  LocalSEOGuideRankFactors.jpg
Views: 86
Size:  66.8 KB

    (Added by Linda)
    Last edited by Linda Buquet; 06-27-2016 at 06:34 AM. Reason: Adding one of my fav pics from deck for sharing on G+
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    771
    Thanks (Received)
    2
    Likes (Received)
    5

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Between that and the potentially diminished ability to get a client into the soon-to-be-2-pack, certainly makes it clear where the organic work needs to be at least. Shore up their local factors then hit organic heavy, if they get into the 3-pack for broader terms, awesome, if not, you'll still be getting pages in the organic SERPs at least.

  4. #3
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    211
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    In all honesty, organic traffic drives a greater ROI for our clients most of the time anyway. Even with great pack rankings. At the 10k foot level our engagements are structured something like this:

    Website audit and project management of recommendations - > Getting local house in order (GMB and some citation consistency work) -> Link/content related stuff with maybe a break here or there for some citation building (generally vertical or geo specific).
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  5. #4
    Member Since
    Oct 2013
    Location
    Portland, OR
    Posts
    771
    Thanks (Received)
    2
    Likes (Received)
    5

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Great Dan, thanks for sharing! Nice to know when I'm on the right track.

    One thing I was curious about, I noticed that follower count was pretty high on the list. What are your thoughts on that? I would have expected it to not matter at all. Do you think it's just a correlation, and that high ranking businesses for other reasons also happen to have a lot of followers, or does getting more social engagement on your GMB page actually do something? Or am I misunderstanding, and that metric actually means something else entirely?

  6. #5
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    211
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    No I think you are spot on, I think it's based correlation. But things like Photos, Hours, Reviews etc I think do create some engagement with the page and the research that engagement/clicks -> increased rankings is pretty persuasive.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  7. #6
    Member Since
    Nov 2012
    Location
    Washington, DC metro region
    Posts
    255
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Thanks for the research and the article Dan. Great update. I've been working on local optimization since before google maps, the pacs, etc. So your telling us its sort of full circle...not completely....but basic organic components are VERY IMPORTANT. Back to links...but keep doing all the local "stuff" you've been doing for a while. BTW: I like your focus over time. Local/organic/local/organic. Get all the components on the site and getting in touch with google on all the components of the GMB.

    Very helpful analysis. Great work

  8. #7
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Dan
    That is the best local study that our industry has produced to date. F&$@ing awesome dude!

    YOU GUYS NAILED THOSE FACTORS!

    I appreciate that it was void of talking head speculation. Rad dude!



  9. #8
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    211
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Thanks Cody, that is awesome to hear! This has been a pet project of mine for years so I'm glad you find it useful.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  10. #9
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    529
    Thanks (Received)
    16
    Likes (Received)
    24

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Fabulous information. Thank you, Dan!

    One thing that caught my attention was the appearance of "meta keywords" in the Categorical table, and that it was in the same level as HTTPS.

    Does that refer to the use of the "keywords" meta tag? If so, do you interpret that as meaning that it is worthwhile to use that meta tag? For a long time it has seems like all the cool kids have been saying that using the keywords meta tag is useless.

    Just trying to make sure I know what's going on. Thanks!

  11. #10
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    211
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: 2016 Local SEO Ranking Factors Deck from SMX Advanced

    Quote Originally Posted by Tim Colling View Post
    Fabulous information. Thank you, Dan!

    One thing that caught my attention was the appearance of "meta keywords" in the Categorical table, and that it was in the same level as HTTPS.

    Does that refer to the use of the "keywords" meta tag? If so, do you interpret that as meaning that it is worthwhile to use that meta tag? For a long time it has seems like all the cool kids have been saying that using the keywords meta tag is useless.

    Just trying to make sure I know what's going on. Thanks!
    Hey Tim,

    Neither the keywords meta tag nor HTTPS correlated with better GMB performance.

    It's been pretty well reported with anecdotal evidence that HTTPS migrations haven't necessarily helped sites rank better. We work with a lot of pretty big sites that have migrated to HTTPS since the announcement that it was a "ranking factor" and the results have been all over the place. Likely a much bigger deal in the top 1% of the top 1% of search queries.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

Similar Threads

  1. Hot Webinar: Top Local SEO Ranking Factors in 2015
    By Linda Buquet in forum Local Search
    Replies: 5
    Last Post: 08-28-2015, 11:49 AM
  2. Bing Local Ranking Factors
    By JoyHawkins in forum Internet Marketing
    Replies: 9
    Last Post: 07-13-2013, 12:47 AM
  3. Local Search Ranking Factors
    By RushLocal in forum Local SEO & Ranking
    Replies: 3
    Last Post: 05-09-2013, 03:59 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new