Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever

SMX Advanced was buzzing about local.

On Tuesday of the conference, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever for businesses to make sure their local listings are clean and consistent — and under control.

Google is constantly experimenting with the design, layout, and functionality of its Search Engine Results Page. Its goal in doing this is to provide the optimal search experience for users, while at the same time maximizing its potential for ad dollars.

Read more over the Yext blog.