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Location-based software marketing platform Gimbal is beta testing a supply-side platform aimed at giving app developers and mobile publishers greater control of their first-party geo-data — and in turn, to get them to offer more premium ad inventory for brands who want to reach consumers where they are in real-time. Dubbed the Proximity Data Platform, … Continue reading As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform

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