Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 19
  1. #1
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    528
    Thanks (Received)
    1
    Likes (Received)
    1

    Website Audit Tool On Your Website

    I'm thinking about adding a tool to my own website that would offer a "free website analysis" to visitors coming to my site. Something like woorank.com or mysiteauditor.com.

    Does anyone else here already do that, or do you have any suggestions about whether it's a good thing to do, and if so, which third-party tool(s) to use in order to implement the idea?

    Thanks!

  2. #2
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    477
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Website Audit Tool On Your Website

    I think it's a great idea to establish yourself as a resource to the community. It definitely keeps users coming back as well so if you develop great content consistently it's a double-whammy.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  3. #3
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,857
    Thanks (Received)
    7
    Likes (Received)
    11

    Re: Website Audit Tool On Your Website

    Hi Tim, we incorporated a tool into our website at PbS. We use it as the 1st point of engagement on our site because it intrigues peopleís curiosity. Itís based off a custom algorithm of Moz data and Google Pagespeed insights data.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #4
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    954
    Thanks (Received)
    6
    Likes (Received)
    13

    Re: Website Audit Tool On Your Website

    Colan,

    Is that a custom developed (in-house) tool you're using or is it a subscription from a 3rd party?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  5. #5
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,857
    Thanks (Received)
    7
    Likes (Received)
    11

    Re: Website Audit Tool On Your Website

    Hi Eric, it's in-house.

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  6. #6
    Member Since
    Feb 2014
    Location
    Omaha, NE
    Posts
    86
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Website Audit Tool On Your Website

    We had a Site Audit tool on our website for a while and what we found was two things;

    1) Generally the results for the end user aren't all that great
    2) It wasn't a great sales lead as the people using the free tool weren't looking at purchasing anything either.

    We swapped back to our offer of submitting a contact form to get a free website audit and that produces solid results for leads.

    Now Yext searching for citations was useful to clients, but after a while we noticed it was the same set of IPs using the tool over and over again. Could it have been another SEO company just using the tool since they stumbled on it? Maybe - but it didn't really produce conversions.

    Great distractions and tools to offer on the website, but in terms of conversions, we didn't find it of much use.
    Conor Treacy
    Big Red SEO - Omaha, NE

  7. #7
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,672
    Thanks (Received)
    12
    Likes (Received)
    18

    Re: Website Audit Tool On Your Website

    My favorite Local SEO tool is still the G+ Wizard from Bright Local because it looks at things like categories and reviews on GMB listings whereas most tools skip this part b/c they are geared more for traditional SEO.

    I would say some things a good tool should include would include:

    - Site Speed stuff
    - Canonical issues (https vs http, www vs non www)
    - Categories on GMB
    - # of reviews
    - Age of GMB listing
    - # of views on GMB listing
    - Backlinks (number and authority)
    - Title tag containing keyword searched
    - GMB linking to the same URL that's ranking highest organically

    I'm sure I'll think of more. Some more complicated things that no tool currently does well that would be really sweet if someone built:

    - Duplicate finder for GMB (I am extremely skeptical this can be automated and be accurate)
    - Semantic Keyword Finder (does your content include other related keywords to your target keyword that your competitors list?) Moz came out with a tool that kind of does this but not to the scale that I'd like to see it, and it requires a Moz Pro subscription

  8. #8
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,672
    Thanks (Received)
    12
    Likes (Received)
    18

    Re: Website Audit Tool On Your Website

    oh, and I totally agree with Conor's points. I think the stuff I described might be more geared for what would be useful to those of us in the Local SEO world

  9. #9
    Member Since
    Jul 2016
    Location
    Israel
    Posts
    10
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Website Audit Tool On Your Website

    Hey Tim,

    This topic is on the rise to be honest,
    We were testing it for the past year on our website with the actual scanner and one with a link for an outside link to test it on a new window outside of our website.

    Look, the bottom line result we had were pretty conclusive, when people come to our website we want to make sure their needs are met without many distractions, and even though the scanners are somewhat alright and useful its still very far from being the main reason they come to your website in the first place, unless that is your main service (website analysis), So we left the option for our clients/visitors to decide weather they want to do it or not and not force it on them in the call to action or pop-ups.

    As of now we still offer it on our website header (very small line) that takes you to our in-house tool which is getting us somewhat alright results in terms of lead generation but its there for general info for the visitors to have instead of raping them into filling up some sort of a form.

    P.S: @Joy Hawkins
    I think that would be a very interesting tool to develop with all of the features you have mentioned I might actually do that plus a few addons.


    Guy Sheetrit
    CEO at Over The Top SEO
    (323) 375-0707
    Skype: OverTheTopSEO

  10. #10
    Member Since
    Aug 2016
    Location
    Toronto, Canada
    Posts
    21
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Website Audit Tool On Your Website

    Quote Originally Posted by Conor Treacy View Post
    We had a Site Audit tool on our website for a while and what we found was two things;

    1) Generally the results for the end user aren't all that great
    2) It wasn't a great sales lead as the people using the free tool weren't looking at purchasing anything either.

    We swapped back to our offer of submitting a contact form to get a free website audit and that produces solid results for leads.

    Now Yext searching for citations was useful to clients, but after a while we noticed it was the same set of IPs using the tool over and over again. Could it have been another SEO company just using the tool since they stumbled on it? Maybe - but it didn't really produce conversions.

    Great distractions and tools to offer on the website, but in terms of conversions, we didn't find it of much use.
    Conor, maybe did you have them in a nurture track?
    I ask because we used an in-house tool for about 6 months but kept nurturing these leads for a good 2-3 months and in the end, it turned to work out well.

    We stopped using it temporarily because the back-end sales process fell thru due to an unfavourable exit. But once that's fixed, we may put it back.

Similar Threads

  1. Pingdom Tool Measures the Speed of Your Website
    By djbaxter in forum Organic SEO
    Replies: 1
    Last Post: 05-15-2013, 09:08 AM
  2. Replies: 12
    Last Post: 04-17-2013, 11:39 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •