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Thread: 1-pak listings

  1. #1
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    1-pak listings

    Can anyone explain this 1-pack? This has had a 3 pack listing for a long time, but yesterday I noticed this.

    Talk about owning some real estate on page 1 ..

    Name:  1_pack.jpg
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  2. #2
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    Re: 1-pak listings

    Anyone have any idea why Google would all of a sudden do this?

    I checked Chicago Locksmith and it is the same way. Most other cities are under the 3 pack like they were before

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    Re: 1-pak listings

    That is strange, I'm not sure. If you or a client are competing and getting bumped off the list though, it'd be really easy to take your place back. Their name is against guidelines (should just be 'Pop-a-lock') and as soon as you get their name edited to be in line with guidelines, they'll probably drop back to a 3-pack. As far as why they're there though, I noticed they've got incredible organic ranking as well. They're in the number one spot. Even without the name helping them, they'd probably still be in the 3-pack.

    In general though, if you're working with locksmiths or interested in locksmiths, competitive spam reporting is something you need to be doing. here's a guide that Joy wrote to help you get started.

  4. #4
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    Re: 1-pak listings

    Yeah really weird.

    I know they have a strong presence and they were number 1 in the 3 pack. Just not sure why this search went to a 1-pack all of a sudden.

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    Re: 1-pak listings

    One packs used to happen A LOT a couple years ago. Blumenthal and I fought that battle for months. Big 7 packs like San Diego Plumbers and Dallas Dentist were being wiped out by one-boxes.

    Back then it was especially bad because most of the one-boxes were old spam listings or old closed businesses - so dead site, dead phone. Knocked all the legit biz out of the pack and the one result was not even valid to help consumers find what they were looking for.

    Now it doesn't happen very often, but when it does it's usually because the domain and biz name are close enough to the query and it's a strong enough listing that Google thinks you generic KW search is really a search for that specific business.

    But I agree with James. Get the name edited to real name and they'll likely lose the one-box and hopefully goes back to a 3 pack.
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    Re: 1-pak listings

    Not sure about that name tho. Their corp page biz name in title is Pop-A-Lock of Charlotte. Not sure how naming conventions work with that franchise.

    But if you can determine "of Charlotte" is not part of the name, then I'd try to get name in Yelp corrected too if you can. They are #1 in Yelp and that sometimes carries enough clout to help get a one-box.

    The Best 10 Keys & Locksmiths in Charlotte, NC
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  7. #7
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    Re: 1-pak listings

    Yeah but in the above image it shows "Locksmith of Charlotte"\

    Didn't know Yelp was that big of a factor.

    Thanks for sharing.

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    Re: 1-pak listings

    Quote Originally Posted by accessted View Post
    Yeah but in the above image it shows "Locksmith of Charlotte"\
    Not in the business name showing on the Knowledge Panel, which is what counts.

    Oops I was totally looking at something else. You are right they added "Locksmith of Charlotte" to name which sure sounds an add-on descriptor.
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    Re: 1-pak listings

    In checking nationally many add on "Locksmith of City" or "Locksmiths of City".
    Some just use Pop-a-Lock and some add city, but not Locksmith.

    So the branding is really inconsistent or some KW stuff and others don't, which is more likely the case.
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    Re: 1-pak listings

    I'm not seeing a one-box using a tool that set my location to Charlotte. However, I just submitted an edit for their name because regardless if they're "Pop-A-Lock" or "Pop-A-Lock of Charlotte" they most definitely don't have the word "locksmith" in the name.

    Let me know if that changes what you see.

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