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Following a two-year trend among programmatic ad tech players seeking to get more precise targeting between mobile and desktop channels, demand-side platform MediaMath is aligning itself with geo-data specialist Factual. Over the last 24 months, Factual has netted roughly 30 programmatic/ad tech partners. Last fall, Factual began working with another DSP, The Trade Desk, which … Continue reading Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

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