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  1. #1
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    Click Test Study on The Local Finder // How Users Decide Where to Click

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    Have you been wondering where the clicks from the local finder are going once a user gets there? Are they clicking on your business because you're number one or because you have the most reviews? Check out this new post I wrote titled "The Local Finder: Where Are Searchers Clicking?" and review the data I published from 3 different click test studies in one place.

    As a search marketer I’m biased and trained to not click on the paid ads. As a matter of habit I skip right over them as I explained in my search behavior journey on my most recent post on Moz.
    My hypothesis was that paid ads, position and star ratings will have the most impact on when a user clicks. I believe that many users will bypass the ads and even the number 1-2 ranking positions if other business listings above the fold contained more stars than the top listings.
    You can check out the full article here.
    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

  2. #2
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    Re: Click Test Study on The Local Finder // How Users Decide Where to Click

    I just finished reading Casey's article and it's VERY interesting.

    And, darn it, it makes it more likely that I'll need to either learn how to do ppc work well, or at least maybe I'll have to outsource some ppc work in the future. And ask clients to pony up for it.

  3. #3
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    Re: Click Test Study on The Local Finder // How Users Decide Where to Click

    Cool! Thanks for sharing Casey. Can't wait to read!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: Click Test Study on The Local Finder // How Users Decide Where to Click

    Well if the reviews aren't there I'm not sure it's going to have much of an impact I would really look at the results in the geographic area and judge on a case by case basis.
    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

  5. #5
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    Re: Click Test Study on The Local Finder // How Users Decide Where to Click

    Wow Casey! As always, very thorough and enlightening!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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