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Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. With relevancy at the forefront of consumersí minds and automation at our fingertips, digital out-of-home (DOOH) campaigns have no excuse not to resonate … Continue reading Location, Location, Location: Geotargeting in DOOH

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