Every good comedian knows they have an audience to cater to, rather than winning everyone over. They understand that their comedic style is not for everyone, and that loyalty is often more valuable than numbers. Comedians focus on the audience that cares, by entertaining, engaging and providing fresh content so that the loyal fans come back.

There are many ways that small businesses can learn from comedians. Here are five tips you can learn from the funniest people in the industry.

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