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As geo-data becomes a central component to drive cross-platform ad delivery, Hill Holiday’s media buying and planning arm Trilia is aligning itself with omnichannel measurement provider NinthDecimal. The deal calls for Trilia to receive real-time access to NinthDecimal’s audience insights and ROI analytics offering, the Location Conversion Index, which is based on consumers’ mobile-based, physical … Continue reading How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution

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