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Determining how to extract the marketing value out of the Internet of Things, augmented reality/virtual reality, and the evolving advertising landscape in general continued to be the big topics at this year’s DMEXCO conference. And at the center of most of those discussions: figuring out location technology can buttress efforts to shape consumers along the … Continue reading DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services

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