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As Facebook, Google, and other platform companies race to provide online-to-offline marketing services for local businesses, the social network is rolling out a new ad product that promises to increase in-store traffic driven by mobile consumers. Abercrombie & Fitch, Argos, Macy’s, Pottery Barn and Target have signed on to test Facebook’s new ad product, which … Continue reading How Facebook Plans To Manage National-To-Local Advertising For Retailers

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