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Knowing where something is far from knowing why it’s there and what’s happening at a given point on a map. Factual is promising greater contextual information about locations and the activity at those places with its Observation Graph, which is designed to buttress the company’s Geopulse Audience offering. That product is part of Factualís umbrella … Continue reading Factual’s Observation Graph Grapples With Connecting Location To Behavior

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