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If there was a central theme to the presentations at xAd’s On Location event, it could probably be summed up thusly: Location data is the key to understanding the consumer mindset when it comes to both real-time decisions and predicting future behavior. But as John Costello, former Dunkin’ Brands president and current chairman of the MMA’s … Continue reading How Dunkin’ Brands Learned To Build Better Relationships Through Location

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