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At its On Location event last week, xAd rolled out GeoBlocks, a neighborhood-level targeting tool that aims to show businesses exactly where their customers are coming from on a block-by-block basis — and then target them accordingly. GeoBlocks uses store visitation data to paint a more complete picture of where certain consumers reside, and it isn’t always … Continue reading xAd CEO Dipanshu Sharma: Location Has Become A Utility

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