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Bacardi’s Nim De Swardt is tasked with understanding the mobile consumption patterns of Millennials, but the Global Millennials Manager is quick to remind that marketing to individuals is actually the key — and location data is is instrumental in getting there. “The main point is really that I think location is defining who we are,” De Swardt … Continue reading Bacardi’s Nim De Swardt: Generation Stereotypes Are ‘Nonexistent’ When You Have The Power Of Location

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