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  1. #1
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    Have specific examples of penalties for using Regus centers as "additional offices"?

    A question re the Regus "centers" -

    I have read that Google has said that they will penalize companies that use Regus centers to list them as additional offices for Google maps (map spam). I don't personally know of any specific examples of that penalization happening for specific instances involving Regus centers.

    Do any of you know of specific examples? I have a prospective new client that has one such Regus "location" and I'd like to be able to make a well-grounded assertion about this to them.

  2. #2
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    If a business uses a Regus office and is not actually physically present at that office during their stated hours, a user or competitor can report it and it will be removed. The algorithm rarely finds these automatically so you will probably see tons that rank. With Possum, I am also seeing tons of these are getting filtered. Especially with lawyers where there is like 4-6 different law firms using the same virtual offices. Google picks one or 2 and filters the rest.

    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  3. #3
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    It is not automatically bad to do this. Read the Google rules and you will find they want the primary location of the business not satellites, unless customers can come to the location on a regular basis.

    If they actually have Regus office space staffed and clients can stop in then it may indeed be a legitimate use.

  4. #4
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    Hey Tim,

    I agree with what Joy and Mark said. With Regus type office spaces, it's not Google you really need to worry about, it's regular mappers, Regional Leads...etc.

    And yes, technically you can use a Regus office, but ONLY if it is staffed by the businesses actual employees, which is never the case.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #5
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    This is for you mappers with an itchy trigger finger. Don't assume that a location at a Regus address is unstaffed. I work with several lawyer clients that have regularly staffed Regus offices that are not virtual. They pay rent for a full time office and have been doing so for many years. Regus offers a variety of plans to their tenants including virtual and full time.

  6. #6
    Member Since
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    I have lots of those types of clients too. I am advising them that it's more important than ever for them to make sure they have proper photos on their site proving they physically exist there.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  7. #7
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    This is true Scott...

    Many, many moons ago, I had a little start up and had a Regus (real) office.
    I worked there every day and even did a demo for some Air Force generals there.
    (Trip down memory lane...)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    to sum it up, if you use Regus, even if your regus office is staffed, you're asking for trouble. Everyone will assume it is fake and it may be a constant battle to keep it live.

  9. #9
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    I second what Joy said. Take photos of your staff inside the office + signage. It sucks to have to do that for this reason, but spammers make it a necessary task.

    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  10. #10
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    Re: Have specific examples of penalties for using Regus centers as "additional office

    Regus is also problematic now with the filter. If other businesses in your same category are also using the same Regus address you are risking being filtered.

    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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