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There’s a different kind of showrooming discussion going on in the automotive marketing space. As consumer grow more comfortable with buying even considered purchases like cars on the web, the traditional concept of the dealership showroom is undergoing a major review. Cadillac House is a case in point. As part of its relocation from Detriot … Continue reading Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships?

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